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Shopify: Blogger Outreach

Shopify: Blogger Outreach

When everyone is already talking about your site, how do you create awareness around specific landing pages or services that people may not know about?  How do you shine a light on super cool features that few know about but all should?

Tell bloggers all about it, and let them run their mouth!

We worked with Shopify on blogger outreach around specific campaigns to tell everyone about all of the hidden coolness around the Shopfiy shopping cart platform.

Bloggers loved to talk about it, and told their friends, who told their friends, who told their friends

Our approach was twofold; we created landing pages, presentations, flyers, and other assets to directly promote the fundraiser. We also created a campaign: The TeenSafe Parenting Guide to Tech Safety, an in-depth look into the risks teens face online, and how parents can protect them, with an emphasis on communication, strong boundaries, and supervision. We created an infographic for online PR outreach, a video for social sharing, and a PDF for print distribution, all available and directed back at a companion article on the TeenSafe blog. .

  • Date: 2014-2015
  • Client: TeenSafe
    CATEGORY: Digital PR, Content Marketing