With the introduction of Google Plus, Google has thrown a wrench into the way that people are ranking in their search engine. They are personalizing a lot of results now, meaning that if you’re logged in to Google, you’re going to see vastly different results than if you were logged out. Since so many people use Google these days, there’s [...]

It was 105 degrees in Los Angeles.  My car, with the 3 car seats for my children, was parked outside in the scorching hot sun.  I didn’t think twice of it; I’ve left it out in the sun a million times before.  That evening, before going to bed, I went downstairs to the car to grab something and opened the [...]

Social SEO is a full time job.  Large businesses have the budget to pay for a social media manager, and can utilize their work force to produce content and monitor their social campaigns.  What about small businesses?  What about local businesses, or mom and pop shops where the owners wear multiple hats?  Is it possible to run a social media [...]

The goal: Attracting potential customers to you through a variety of online channels. The method: Keyword Research Keyword research is the foundation for your campaign. Don’t just select highly competitive terms. Seek out keyword gold by identifying targeted long tail phrases. Think of funnels too, and come up with keyword terms for visitors at every stage of the buying process [...]