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Category: SEO

30 Jun 2017
Does SEO Really Make A Difference?

Does SEO Really Make A Difference?

As the second half of 2017 approaches, it’s time to examine the digital marketing landscape for the rest of the year, and the trends you should pay attention to. SEO never stops evolving, and staying ahead is crucial to marketing success. Influencer Marketing Influencer marketing is making a big impact on bottom lines, and will […]

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16 Jun 2017

What are the Best SEO Tools for Keyword Research

Choosing the correct SEO tools can have a positive effect on your keyword research. If you want the most out of your organic ranking, keywords are a critical aspect. The right keywords ensure your site or blog has long-term traffic. Previously, it was challenging to identify the right keywords for your content. However, today there […]

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17 May 2017

How to Optimize Blog Articles for On-Page SEO

What are the best practices to keep in mind when optimizing blog content for SEO?  You’ve probably heard a lot of conflicting advice.  In this article, we’ll go through on-page SEO best practices for optimizing blog content.  This will guarantee that you are hedging your bets for on-page relevance. When combined with a strong outreach […]

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23 Jan 2017

How Long Does it Take to See Results from an SEO Strategy?

Every company that considers an SEO strategy always wants to know how long it takes to see results.  The answer, like most things in life, is complicated (it couldn’t be simple, could it!). Not only does this vary by website, but it also varies based on the keywords being targeted, the amount of links being […]

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19 Dec 2014
PPC Optimization

Adwords Scripts: Streamlining PPC Optimization for Quick and Easy Conversions

When it comes to PPC management, I’m perplexed by how little there is out there about Adwords Scripts. There are few people talking about them, fewer people writing scripts, and even fewer sharing.  I’m flabbergasted by the lack of information out there; a problem which the team at Gryffin Media hopes to remedy. Using Adwords […]

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05 Dec 2014
Panda Audit

15 Reasons to Start the New Year with a Panda Audit

Would you leave the door to your house unlocked when you know you live in a dangerous neighborhood widely known for robberies?  Never, right? So why do so many marketers ignore the potential of a Panda penalty?  The Google Panda penalty police is on the loose, actively seeking out “offenders”, freely handing out Penalty cards […]

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17 Nov 2014
Google Analytics

How to Become a Google Analytics Superhero

If you’ve ever run a Google Adwords campaign, chances are you used Google Analytics in harmony with your ads, to keep track of conversions, your sales funnels, and keyword ROI. Setting out on an adwords campaign without tracking your analytics is like throwing bundles of money into a dark room and hoping someone in there […]

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13 Nov 2014

Penalty Safe SEO & The Power of Domain Authority

If you are interested in ranking in Google, you have probably noticed how powerfully Google favors brands.  In a study I published last year on Moz, I share my findings where I analyzed over 100 keywords, and discovered that a large majority of the top 10 spots were occupied by massive brands with high domain […]

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11 Nov 2014
Penguin 3.0

The Seasoned SEOs Guide to Penguin 3.0

Introduction What’s to Come Penguin-Safe Practices After Recovering from a Penalty Link building Protocol Under the New Update Why Content is King Introduction Google’s major goal with Penguin 3.0 was to not only increase the scrutiny that links must go through in order to weed out spam, but to also ensure the sites who have […]

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